FAQs
1. What is win|win?
win|win is a campaign to increase gender diversity at the top of Kansas City region companies. With the goal of “20 x 15” (20% of board and executive positions held by women by 2015), win|win will help stimulate a stronger, more vibrant business community.
2. Why do companies with gender diverse leadership teams out perform their peers?
- Management at better performing companies make smarter decisions, including utilizing all the best brains available, regardless of gender. – Adler
- Women facilitate teamwork and innovation. – Dezso and Ross
- Gender diverse teams almost always outperform a homogeneous group by substantial margin. – Ernst & Young and University of Michigan
- Multiple perspectives... the boardroom dynamic is more open and collaborative and difficult problems are dealth with. – Catalyst
3. How many women are on Kansas City area boards compared to boards across the nation?
Within the top 39 public companies in the Kansas City region, women constitute only 7% of the boards of directors and only 7% of the executive officers. Kansas City lags the nation’s Fortune 500 companies by 50% (15.2% boards of directors; 13.5% executive officers).
4. Why in win|win focused on gender diversity?
- Women are 60% of college graduates — the majority of today’s talent pool.
- Women are 51% of the managers and professionals in today’s workforce.
- More than 80% of the consumer buying decisions are made by women.
5. How will win|win support the campaign?
win|win provides a range of educational forums, services and activities to help educate, change perceptions and create a sense of purpose among supporters. A distinctive branding campaign was launched to grow awareness, sponsorships and public support.
6. How can companies join the win|win campaign?
- Supporters: sign the Accord and get involved in the campaign.
- Sponsors: Provide financial support to further the win|win campaign communications, outreach efforts, reasearch and programs.